My project aims to study the art of memory (ars memoriae) within the context of the history of knowledge. Specifically, I aim to explore how mnemonic expertise was transmitted in early modern Europe by concentrating on a well-documented case study: the training of the renowned teacher Lambert Schenckel (1547–after 1627) to one of his students, Augustus II the Younger (1579–1666). The focus will be on the rhetoric employed by Schenckel to attract students, persuading them of the utility of his lessons. Additionally, I will examine how Duke August acquired various memory manuals to augment his library. This investigation will enable me to analyze the processes involved in knowledge production (in the classroom) as well as those related to knowledge reception and storage (in the library).